CRM Data & Analytics Manager

The Opportunity

Do you have experience of owning and managing CRM campaign systems?

We are looking for a new CRM Data and Analytics Manager to be responsible for continuously optimising the Medivet CRM data engine to scale; maximising efficiency, impact and sophistication of the Medivet CRM programme.

The aim will be to deliver financial year committed revenue targets via delivery of our campaign and reporting schedules.

Excellent systems skills are required.

Key Benefits

• Health cash plan (covering dental, physio and optical services) with 24/7 Private GP
• Life Assurance 3 x salary.
• 33 days’ annual leave (including Bank Holidays) rising to 38 with length of service.
• An additional ‘Day for You’, a paid day’s leave for you to use as you wish.
• Access to 24-hour counselling by phone or in person should you feel you need support.
• Internal CPD and access to Clinical Communities.
• Funded certificate opportunities.
• Pension scheme.
• Cycle to Work scheme.
• Discounts on Medivet products and services for your pets.

Role Accountabilities

• Act as Product Owner for CRM engine and marketing analytics – through data visualisation e.g. PowerBI, looker studio.
• CRM infrastructure maintenance & development – manage CRM development projects from requirements to delivery.
• Ensure the systems are correctly set up to enable maximum automation and support.
• Regular review of configuration to align with business goals Become the CRM data expert.
• Becoming the marketing analytics and data expert Enrich the businesses understanding of the customer through data Operational CRM data process development incl. data governance, automations & reporting.
• Responsibility for minimising impact to delivery if there are system failures or planned outages.
• Operational execution of campaign schedule Operational execution of client, KPI & campaign tracking schedule.
• Analysis support for current & future client initiatives Support the Marketing team with ad-hoc requests for extracts, client queries, data mining, analysis, reports.

Your Skills and Experience

• Minimum of 5 years previous experience owning and managing CRM campaign systems and web / marketing analytics.
• Experience of working with complex customer databases.
• Knowledge of analytical tools and systems (e.g. SQL, SPSS or other in-house)
• Working with Google analytics and PowerBI.
• Working with campaign management tools such as MS Dynamics and MS products advantageous.
• Extremely conscientious and detail-oriented.
• Strength in planning and organising and ability to respond positively and quickly to change.
• Ability to represent complex data in easy to understand formats.

About Us

Medivet is a leading veterinary care provider, with practices across the UK including a number of 24-hour veterinary centres and referral centres. We also have a growing presence overseas with practices in France, Germany and Spain.

We’re proud to support a large, connected and growing community of colleagues who provide exceptional care that’s always there. That’s more than a strapline for us, we truly believe every interaction we have matters and that we can make a real difference. This is as true for our colleagues as it is for our patients and clients. Being part of Medivet means being part of a forward-thinking and caring environment with the very best equipment and treatment options available, and the very best treatment for you as a valued member of the team.

This is the home of talented people like you who want to stand out in their field and whose compassion for animals goes way beyond their job. Join us and be part of our exciting plans for the future.